Outsource Your Way to a Stronger Business

 

It's become a mantra for businesses both large and small: "Stick to what you do best, and outsource the rest." And for good reason. In one study, companies that outsourced various business services realized, on average, a 9 percent cost savings and a 15 percent increase in capacity and quality' In addition, as the charts below show, companies that outsource are often financially healthier than those that do not.

It's not just large corporations that are outsourcing, either. In fact, of the 1.6 million companies that outsource, firms with fewer than 10 employees comprise the largest group. What's more, 70 percent of companies that purchase outsourcing services have fewer than 20 employees.

The most outsourced services as a percent of dollar expenditure are:

• Information technology - 30%
• Miscellaneous - 22% (transportation, warehousing, etc.)
• Human resources - 16%
• Marketing and sales - 14%
• Finance - 11%
• Administration - 9%

Is outsourcing right for your business? Frank Casale, executive director of the Outsourcing Institute, said that five years ago outsourcing was typically limited to large companies in financial trouble. "Today, more and more small and medium-sized growth companies have leveraged outsourcing as a growth enabler," he said. "It's the new growth weapon for the small business."

Casale recommends a six-step process to use when evaluating whether to outsource a specific service: strategic analysis, identify the best candidates, define your requirements, select the providers, transition the operations, and manage the relationship.

Whether you ultimately decide to outsource depends on a multitude of factors. The key question is, wouldn't your business be better off focusing on what it does best?

Mistakes to Avoid

1. Don't allow the company's finance and legal department as well as vendors, to dominate the decision process.
2. Be sure to "prequalify" vendors based on their total capabilities rather than judging bids on price alone.
3. Don't pursue short-term benefits at the expense of longer-term considerations.

1) "Purchasing Dynamics, Expectations and Outcomes," 199S Trends Report from The Outsourcing Institute
2) Dun & Bradstreet
3) "The Outsourcing Index," Dun & Bradstreet Information Services Data and The Outsourcing Institute, November 1997

 

 

 
....© Marina Capital Management, Inc. 2006

Marina Capital Management, Inc.
Office: 27520 Hawthorne Blvd., Suite 146, Rolling Hills Estates, CA 90274
Mailing Address: 553 N. Pacific Coast Hwy, Suite 344, Redondo Beach, CA 90277

Phone: (310) 544-5606 • 1 (800) 9-Planner • Fax: (310) 544-5154
Email: info@worthmanagement.com